Anatomy of a Twitter Pitch #2

Pitching on Twitter is an art form unto itself. You only have 280 characters, including hashtags and spaces, to convince a publishing professional your manuscript will be worth the read. Not an easy task!

Over the next few weeks, we’ll share some of the successful pitches from #canlitpit 2021 and show why we think the pitch got hearted by publishing professionals. In every case, the author gave permission for us to screenshot and share their pitch online.

The second successful pitch we’re breaking down is @the_windcaster‘s romantic fantasy pitch: https://twitter.com/the_windcaster/status/1425831418526044160

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For those who can’t see the image, this is what it shows:

Screenshot of Twitter pitch by user @the_windcaster, which reads:

PRINCESS BRIDExDANCING W/ THE STARS
Dancer Gio is dead meat unless he can coach his bf (Aubrey, a noble) to win his gf’s (The Princess. Long story.) dance contest & marry her. 1 problem: they have to play by the rules of her game & Aubrey has 2 left feet. #canlitpit #a #f #r #q

On the screenshot is an overlay of colourful arrows pointing to highlighted sections of the pitch. Colour-coded text indicates why each section was highlighted.

Highlight #1 (red):

“PRINCESS BRIDE x DANCING W/ THE STARS”
Reason for Highlight: COMPS – Fun, unexpected pairing

Highlight #2 (green):

“Dancer Gio is dead meat unless”
Reason for Highlight: INTRIGUING STAKES – Life on the line over a dance contest?

Highlight #3 (purple):

“win his gf’s (The Princess. Long story.) dance contest” and “Aubrey has 2 left feet”
Reason for Highlight: HUMOUR & PERSONALITY – Author shows off own personality + fun & games of ms

Highlight #4 (blue):

“7 Retweets 1 Quote Tweet 1 Like”
Reason for Highlight: Low retweets but it only takes one heart!