Anatomy of a Twitter Pitch #3

Pitching on Twitter is an art form unto itself. You only have 280 characters, including hashtags and spaces, to convince a publishing professional your manuscript will be worth the read. Not an easy task!

Over the next few weeks, we’ll share some of the successful pitches from #canlitpit 2021 and show why we think the pitch got hearted by publishing professionals. In every case, the author gave permission for us to screenshot and share their pitch online.

The third successful pitch we’re breaking down is @kfoxx_writes‘s domestic thriller pitch: https://twitter.com/kfoxx_writes/status/1425804511390564357

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For those who can’t see the image, this is what it shows:

Screenshot of Twitter pitch by user @kfoxx_writes, which reads:

NEVER LET YOU GO x YOU

Megan thought marrying Matthew would mean happiness. But after yrs of marriage, his mask comes off & he’s charged w/ attempted murder. To protect her children, she must help put him in jail – if he doesn’t kill her first (for real this time).
#canlitpit #T

On the screenshot is an overlay of colourful arrows pointing to highlighted sections of the pitch. Colour-coded text indicates why each section was highlighted.

Highlight #1 (red):

“NEVER LET YOU GO x YOU”
Reason for Highlight: COMPS – Immediately convey tone and genre

Highlight #2 (blue):

“happiness. But after yrs of marriage”
Reason for Highlight: EMOTION – MC’s emotional turmoil laid bare

Highlight #3 (purple):

“she must help put him in jail”
Reason for Highlight: CONFLICT – Clear tension and stakes

Highlight #4 (green):

“(for real this time)”
Reason for Highlight: SURPRISE! – Extra detail at the end makes reader sit up and take notice