Anatomy of a Twitter Pitch #5

Pitching on Twitter is an art form unto itself. You only have 280 characters, including hashtags and spaces, to convince a publishing professional your manuscript will be worth the read. Not an easy task!

Over the next few weeks, we’ll share some of the successful pitches from #canlitpit 2021 and show why we think the pitch got hearted by publishing professionals. In every case, the author gave permission for us to screenshot and share their pitch online.

The fifth successful pitch we’re breaking down is @seethewaymcs‘s fantasy pitch: https://twitter.com/seethewaymcs/status/1425828340838060032

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For those who can’t see the image, this is what it shows:

Screenshot of Twitter pitch by user @seethewaymcs, which reads:

THE IRON FEYxSTUDIO GHIBLI
In a world ruled by a dark King, Azura wakes with no memories, Caspian’s desperate for redemption + Drew has the biggest secret of all. Chinese fey. Magic. Love. Loss. Soul Stealers. Try not to lose your soul one way or another #canlitpit #YA #F #API

On the screenshot is an overlay of colourful arrows pointing to highlighted sections of the pitch. Colour-coded text indicates why each section was highlighted.

Highlight #1 (red):

“THE IRON FEYxSTUDIO GHIBLI”
Reason for Highlight: COMPS – Convey genre + style

Highlight #2 (blue):

“Azura”, “Caspian”, and “Drew”
Reason for Highlight: ENSEMBLE – With few words, we know each character’s motivation

Highlight #3 (purple):

“Chinese fey”
Reason for Highlight: HOOK – Clear hook not oversold

Highlight #4 (green):

“Try not to lose your soul”
Reason for Highlight: CALL TO ACTION – Reader invited in